Lucrezia Ciotti Il Big Brother returns to the center of television debate, amid initial excitement, declining ratings, and rumors of a possible early closure. The edition hosted by Simona Ventura has raised viewers' expectations. Mediaset, but audience numbers dropped sharply after its debut. Here's the company's decision.
Big Brother: Initial enthusiasm and declining ratings
The first bet confirmed expectations, recording over 2,8 million viewers and a 20,4% share. However, in subsequent episodes the program suffered a significant decline, stabilizing at an average of just over 14%. Although Simona's hosting and the commentators' interventions received praise from fans, the reality show seems struggle to attract the general publicSome hypothesize that the difficulty is linked to competitors, the so-called "nips", no longer able to capture the attention of a wider audience.
The decline in ratings has fueled rumours of a possible early closing, reported by Italian business"Last Thursday's 13% is an unacceptable figure for the company, which could take a clear decision, early closure, also to avoid ruining the brand".
There was even talk of bringing the finale forward to November 24, with the aim of completing the program as soon as possible.
Big Brother, Mediaset has decided: official U-turn, here's what's changed
After days of rumours, a source close to the production he clarified to FanPage"This hypothesis can be excluded at the moment.“. The final confirmation also came from Dagospia, with the journalist Giuseppe Candela who explained how Big Brother will continue until mid-December, respecting the original schedule.