Notizie.it editorial team In the heart of SoHo, New Yorkers will be able to Experience the most iconic flavor of Sicilian festivities.
For Italians, the Panettone It is much more than a dessert: it is the symbol of Christmas, a ritual that combines sharing, conviviality and giving. Fiasconaro has elevated this tradition by making it an international ambassador of the fusion between ancient processing techniques and authentic Sicilian treasures such as pistachios, citrus fruits and Marsala wine.
Its panettone is celebrated as among the best in the world, and in 2023 one of them was chosen as an official gift for President Joe Biden, a testament to the brand's international prestige.
Although panettone is the symbolic product, Fiasconaro's art embraces numerous other Sicilian specialties: from nougat to spreadable creams to artisanal sweets. Il New York pop-up will highlight this variety, becoming not only a destination for Christmas traditions, but also a place dedicated to gift-giving and holiday conviviality, perfectly suited to Thanksgiving and winter celebrations as well.
Already beloved in New York thanks to gourmet retailers like Eataly, Fiasconaro now create a home of his own. The temporary store will offer an immersive experience into the brand's world, with tastings, specially curated gift collections, and narratives that intertwine Sicilian heritage with the vibrant energy of Manhattan.
«This operation marks a new phase in our internationalization process and reflects the growth of the brand in the US market, which today represents our first foreign market with 13% of total turnover», comments Agata Fiasconaro, Brand Manager.
Fiasconaro has received numerous international awards, including the Christopher Columbus Medal in New York, awarded to Master Pastry Chef Nicola Fiasconaro for his role in promoting Italian excellence worldwide. Through its collaboration with Dolce & Gabbana, the brand has redefined panettone, transforming it into a blend of haute couture and confectionery art, a true celebration of "Made in Italy" and Mediterranean culture.
Rooted in Castelbuono, a medieval village nominated for UNESCO Creative Cities of Gastronomy in 2023, Fiasconaro embodies the harmony between tradition and innovation, expanding globally without ever abandoning its artisanal roots.
With the SoHo pop-up, Fiasconaro invites New Yorkers to discover panettone as both tradition and innovation: a cultural bridge where holidays are celebrated with generosity, art, and Sicilian soul.
«Tradition is the foundation of Sicilian pastry making: it binds us to our history and our culture», declares Nicola Fiasconaro. I always try to respect those roots, while also infusing my creativity into the process. Every dessert tells a story... Passion drives everything; without it, pastry art wouldn't have the same value. Panettone isn't just a beloved dessert; it represents the communal experience of celebration and togetherness. Sharing it in New York and throughout the United States means bringing a piece of Sicilian culture and craftsmanship to an international audience.. We want to grow in international markets while remaining deeply connected to our homeland. The challenge is to combine managerial vision and artisanal identity, focusing on traceability, local supply chains, and quality raw materials.
Founded in 1953 in Castelbuono (PA), in the heart of the Madonie National Park, Fiasconaro is today a world-renowned confectionery excellence. Now in its third generation of pastry chefs, the Madonie-based company posted a turnover of over €33 million in 2024 and employs more than 250 people, including seasonal workers and employees. Furthermore, the Madonie-based company is present in over 65 countries, with revenues from foreign markets accounting for 34% of its total turnover. The top 10 foreign markets include the United States, Spain, Switzerland, France, Germany, and Canada, followed by the United Kingdom, Australia, Austria, the United Arab Emirates, and Greece. Among the most popular sweet creations is the traditional panettone, closely followed by the citrus and saffron panettone, a must-have also thanks to the iconic collector's tin designed by the high fashion house Dolce&Gabbana, with which Fiasconaro is celebrating eight years of collaboration this year. Panettone and Colomba represent the company's core business, but the range of continuing products is also constantly growing: nougat, cubaite, spreads, honey, jams, and preserves. Fiasconaro sweets have been served on the tables of three Popes, the President of the Republic of China, by Space Shuttle astronauts, in royal courts throughout Europe, and in the presence of US President Joe Biden. The company continues to experiment with tastes and flavors, offering a true sensory journey to discover Sicily and its finest ingredients. Fiasconaro is entirely made in Sicily, and its supply chain also reflects its local roots.