Milan, June 18 (askanews) – Society is changing, and with it also honeymoons, which however remain an important element in people's lives. CartOrange, an operator specialized in travel consultancy, has published the second edition of its Observatory on Italian honeymoons, from which a portrait of today's honeymooners emerges.
"The identitikit is quickly made - Gianpaolo Romano, CEO of CartOrange, told askanews - it is essentially a millennial, average age of 38, who has much more precise ideas about their honeymoon, that is, they want a dynamic honeymoon, absolutely responsive to their desires and dreams, and for this reason they are looking for a tailor-made trip and are therefore also available to invest in this trip. So much so that according to the second edition of the Observatory this year the average expenditure per person was equal to 5.062 euros, therefore an increase compared to the previous year of 5%".
However, 22% is represented by older people, Boomers and Generation X, but digital natives are also approaching the honeymoon experience. “8% of the customers who have taken a honeymoon with us – added the CEO of CartOrange – belong to this generation and here we see discontinuities that will be very interesting in the future, because this generation is more attentive to price, more attentive to the digital approach and also more attentive to deseasonalizing the trip”.
The search for low-season solutions and with more attention to budget is a new element, while the absolute favorite destinations are consolidating: "Asia absolutely remains as a destination - Romano told us -. Asia is at the top of the honeymooners' desires, all the destinations in Asia, but especially Japan. As many as 24 couples out of 100 choose Japan as their honeymoon destination. Then in second place, in this top 10, there are the United States which, despite falling by one percentage point, remain a dream destination for Italians especially in southern Italy, in central southern Italy".
However, here too, significant news is arriving, such as a strong growth in South American destinations, with Peru in particular prominence. But the surprises are not over: "The honeymoon - concluded Gianpaolo Romano - must be an increasingly dynamic trip, so the idea that the sea is the protagonist of the honeymoon is somewhat over, so much so that 55% of honeymooners choose trips without the sea". According to the CartOrange Observatory, the number of honeymoons taken with children is also growing and it emerges that there are more and more Italians who travel abroad even with small children.
Notizie.it editorial team