Adnkronos Milan, May 14 – (Adnkronos) – With a strong position as a world leader in the TV market for 19 consecutive years, Samsung Electronics presents its 2025 Audio Video line-up, arriving on the Italian market with the Neo QLED 8K and 4K TVs, OLED, The Frame and The Frame Pro, and the Q series soundbars.
The new TVs – explains the brand – "revolutionize the very concept of entertainment thanks to the integration of Vision AI across the entire range, taking the visual experience to a higher level".
Vision AI is at the heart of Samsung's new audio and video range, with features present on all models and capable of offering unique customization and new AI-based features such as Universal Gesture, to control the TV with simple wrist movements, Click to Search, to obtain information on content in real time, and Live Translate, to instantly translate subtitles. Vision AI integrates seamlessly with the SmartThings ecosystem and wearable devices such as the Galaxy Watch, transforming the TV into a central hub that interacts with the entire home and its inhabitants. Vision AI marries the performance offered by Samsung's third-generation Quantum Dot technology, which guarantees better brightness and color accuracy, and better efficiency than previous generations, to offer an inimitable viewing experience.
At the top of the new range are the Samsung Neo QLED 8K, which represent visual excellence thanks to the NQ8 AI Gen3 processor equipped with a twice-faster NPU and 768 neural networks that optimize images and sounds in real time. Features such as Quantum Super Resolution Pro improves 8K upscaling, making even low-resolution content sharper. Among the new features: Auto HDR Remastering Pro, optimizes color and contrast in real time; Color Booster Pro, thanks to AI improves each frame in real time; AI Picture Optimizer, automatically adjusts display settings based on the content displayed; updated Q-Symphony (with support for three wireless audio devices) and AVA (Active Voice Amplifier) Pro for clearer dialogues. The new Neo QLED 8K are available in the QN900F and QN990F models, in 65, 75 and 85-inch formats.
On the Oled front, the 2025 models, available in three models – S90F, S85F, S95F – from 42 to 83 inches, boast latest-generation panels for an image with vivid colors and deep contrasts. With the new Glare Free technology, you can access a screen with 20% increased brightness and advanced features for gaming (up to 165 Hz, HDMI 2.1, G-Sync and FreeSync). The S95F model stands out for its ultra-thin design and immersive Dolby Atmos audio, while AI Sound and AI Picture Optimizer automatically adapt sound and image based on the environment and content.
Samsung POI renews its The Frame 2025 line, introducing the new The Frame Pro, a 4K Ultra HD model designed for professional environments such as galleries and museums. The TV supports horizontal or vertical mounting and can also be used as a digital gallery for artistic or business content. The new Wireless One Connect box allows you to connect the TV wirelessly, meaning annoying cables are a thing of the past. Thanks to Neo QLED technology and integrated AI, The Frame Pro offers a more realistic visual rendering, with extraordinary image quality.
Another major new feature is Samsung’s Art Store, Samsung’s digital art gallery, which will now be available across the entire Neo QLED and QLED line, not just The Frame, offering an ever-growing number of consumers access to over 3.000 works from 70 international museums and institutions.
Complementing the refined Smart TVs is the new range of Q Series Soundbars — including the HW-Q990F and HW-Q930F — which guarantee immersive 3D surround sound with Dolby Atmos and DTS:X support, deep and controlled bass without vibrations, and sound automatically optimized thanks to artificial intelligence. Completing the offer is the HW-QS700F orientable Soundbar, designed to perfectly fit any space and offer an impeccable acoustic experience.
"Samsung has always aimed to make technology a driver of positive transformation in people's lives. With the new TV and Audio 2025 range, and thanks to Vision AI, we are bringing Artificial Intelligence to the center of everyday experience. – says Bruno Marnati, Vice President Head of Audio Video Samsung Electronics Italia “It's not just about power or innovation: our devices listen, learn and adapt, offering solutions that simplify and enrich viewing, making it more immersive, intuitive and personal. With Vision AI, our TVs optimize images and sounds in real time, interact with content and transform every environment into an intelligent space. This is how we understand innovation: a customized experience, accessible to all, that starts from the screen but arrives in everyday life."
Prices start at €3299 for the Neo QLED 8K TVs, €1099 for the Neo QLED 4K, €1399 for the OLED TVs and €599 for the QLED models. THE FRAME Pro is available starting at €2.299, THE FRAME starting at €1.199, while the Q Series SOUNDBARs start at €699. However, by purchasing a Q Series TV or Soundbar from the 2025 range by May 25th included, it will be possible to take advantage of a cashback of up to €700. In addition, those who purchase a TV on promotion with a retail value starting at €2.199 will receive a free Galaxy Book4 worth €699.