Thursday's prime time TV ratings: Don Matteo and soap operas down

The decline of Don Matteo

Thursday night saw a significant drop in ratings for the popular drama Don Matteo, which recorded 3.850.000 viewers, corresponding to a share of 23.5%. This represents a loss of over a million viewers compared to the debut episode, which on October 17 had reached 4.930.000 viewers and a 27.8% share. The decrease is also evident compared to the previous week, where the program had obtained 4.325.000 viewers and a 24.2% share. Despite this, Don Matteo still dominated prime time, but its declining trend raises questions about its ability to maintain audience interest in the long term.

Soaps and competing programs

Su Channel 5, the soap Endless Love maintained a stable audience, reaching 2.501.000 viewers and a share of 15.3%. This result highlights the solidity of Canale 5's programming, which continues to attract a loyal audience. In third place, 4 network with Obverse and Reverse informed 867.000 viewers, corresponding to 6.4% share, while La7 recorded 862.000 viewers with A clean sweep and a 6.7% share. These data demonstrate how soap operas and news programs continue to compete for the public's attention, with mixed results.

Performance of pre-evening and afternoon programs

In the pre-evening slot, Pino I teach maintained the lead with Chain reaction, which involved 2.618.000 viewers and a 20.4% share. Also Gerry Scottic achieved good results with his quiz show, despite it being a rerun. In the afternoon, Rai 1 has seen an increase with The Paradise of the Ladies (1.490.000 viewers, 19.3%) and Life live (2.217.000 viewers, 22.4%). However, The right time by Caterina Balivo struggled, with only 1.193.000 viewers and a 10.5% share. The competition among soap operas Channel 5 and the programs of Rai 1 continues to be intense, with results varying from day to day.