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An event that combines tradition and innovation
The second edition of the Air Force Balloon Cup 2025 was presented in Rome, an event that promises to unite tradition and innovation in the world of aviation. Organized by Difesa Servizi in collaboration with Sport e Salute, the event will see the participation of Italian and international hot air and gas balloons.
This event is not just a competition, but an opportunity to promote the values and capabilities of the Air Force, also involving the new generations.
The message of General Luca Goretti
General Luca Goretti, Chief of Staff of the Air Force, highlighted the strategic and symbolic importance of this event. According to Goretti, it is essential to involve young people and schools, so that flight becomes a driver of inspiration and growth. The Balloon Cup represents a unique opportunity to bring young people closer to the world of aviation, stimulating their curiosity and passion for flight.
Cross-functional marketing and promotion of Defense values
Luca Andreoli, CEO of Difesa Servizi, underlined how the Balloon Cup represents an important step towards the transversal marketing. This approach aims to promote the brands of the armed forces through iconic events, spreading the values of Defence. The event, entitled 'From the hot air balloon to the stratosphere', aims to attract a wide audience, creating a link between the military world and civil society.
A spectacular opening with the Frecce Tricolori
The presentation of the Balloon Cup was accompanied by an emotional passage of the Frecce Tricolori in the skies of Rome, a moment that captured everyone's attention, including tennis player Jannik Sinner, who applauded the performance from the courts of the Foro Italico. This aerial show represented a symbol of unity and national pride, underlining the importance of the Air Force in Italian culture.