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A controversial choice for prime time
On May 16, Rai decided to air the tennis match between Tommy Paul and Jannik Sinner, sparking a negative reaction among viewers. The decision to broadcast a sporting event during prime time raised questions about the editorial direction of the public network.
Many users on social media have expressed their disappointment, eager to follow the program Sognando… Ballando con le Stelle, which was postponed until after the match, which ended after 22.30pm.
Rai Uno audience and tennis
Rai, historically, has a loyal audience that does not always identify with the world of tennis. Despite Jannik Sinner being the number 1 in the world and a national pride, his presence has not guaranteed the approval of all viewers. The choice to broadcast a tennis match on Rai Uno, rather than Rai Due, has left many perplexed. In fact, on the second channel a film was broadcast that did not particularly attract the attention of the public, raising further questions about Rai's programming strategy.
The reactions on social media were immediate and numerous. X users harshly criticized Rai's decision, calling it incomprehensible and illogical. Many viewers of Dreaming... Dancing with the Stars complained about having to wait over an hour to watch their favorite program, creating a climate of frustration and dissatisfaction. This situation highlights the need for a deeper reflection on Rai's programming, which must take into account the preferences of its audience and the dynamics of the current television market.