Adnkronos Milan, March 13 (Adnkronos) – "The domestic market is slightly growing, both in volume and value. We have grown a little more than the market, we have gained +2,6 against the 2% of the market". This is what Renato Roca, country manager of Findus Italia, said at the event '100%: our sustainability path', organized today in Milan by Findus to celebrate the milestone of 100% of MSC and ASC certified fish products.
“Italy is not a country with huge growth in mass consumption food – explains Roca – but it is a market that has continued to provide good satisfaction since we emerged from the somewhat tense periods of the great inflationary grip of 2022 and 2023. Since 2024 the market has normalized, also thanks to initiatives, like ours, of communication, of price repositioning, which have stirred the waters a bit. We are therefore very confident”.
As also underlined at the press conference organized today at the Civic Aquarium of Milan, the frozen food sector is a sector that "intercepts a series of trends, such as anti-waste but also attention to eating habits. Our product portfolio is made up of 80% fish and vegetables and now we also have chicken - concludes the country manager of Findus Italia - What is comforting as a figure is that the market has regained 1% of the families who had left, we have regained 2 points of penetration among purchasing families and fish, in particular, has acquired 4".