Adnkronos Rome, March 13 (Adnkronos) – Italians are becoming more aware of food sustainability. This is demonstrated by the recent survey 'Italians' food choices between sustainability and consumption: perceptions and preferences towards certified products' commissioned by Consumerismo No Profit by Findus and presented today during a meeting held at the Civic Aquarium in Milan.
According to the survey, nearly 7 in 10 consumers (68% of respondents) consider sustainability an important factor, with nearly 20% believing it to be a key driver in choosing which food products to purchase.
Furthermore, the survey highlights how purchasing habits are changing: compared to 10 years ago, 66% of interviewees say they have increased their attention towards certified sustainable products and 2 out of 10 Italians actively look for them at the supermarket. Almost half of interviewees (46%) say they often read labels to verify the origin and supply chain of food products, 26% do it all the time.
As for certified sustainable products, 1 in 10 Italians (12%) always chooses them, while 71% buy them occasionally, taking advantage of offers and promotions, demonstrating a selective predisposition that often depends on price. When it comes to fish products, quality and freshness remain the main factor of choice for 64% of interviewees, followed by the origin of the fish (59%) and the price (51%). But it should also be noted that 1 in 4 consumers (26%) indicates sustainability certifications as a determining criterion in the choice of fish products, a figure that suggests that certifications are becoming one of the selection criteria, even if there is still work to be done.