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The iconic Ligurian resort confirms itself as a point of reference for luxury tourism, with a program that ranges from gourmet events to artistic experiences, without forgetting wellness and relaxation. From spring to winter, Alassio reveals itself as a destination to always experience, with the sea that changes shades and the hospitality that remains impeccable.
Taste and creativity: the new face of catering
A journey through flavours that intertwines tradition and innovation. The culinary experience of the Grand Hotel Alassio is enriched with new gastronomic excellences, starting from the signature patisserieata Simone Rupil, one of the most renowned master craftsmen in Italy. Guests will be able to taste refined creations: from the classic Baci di Alassio to single portions inspired by the territory.
Great attention is also paid to mixology: the cocktail bar is transformed with an exclusive drink list curated by Andrea Fiore, an award-winning barman, who will tell the story of Liguria through new combinations of flavors and aromas. All this is enhanced by special events on the beach, where the sunset will be the backdrop for tastings and live music.
And then there's Drumohr, who returns to take center stage with an even more sophisticated beach takeover, for a summer full of style and relaxation.
Exclusive events: excellence to be enjoyed by the sea
Evenings at the Grand Hotel Alassio become unmissable events. “I Maestri della Pizza” is back, a show that will bring some of the best Italian pizza chefs to Liguria, including Stefano Miozzo and the resident Mehedi.
For those who dream of an experience under the stars, gourmet dinners in collaboration ration with starred chefs will offer surprising menus in an intimate and sophisticated atmosphere. And then there is “Sapore di Mare”, the most anticipated event of the summer: raw fish prepared directly on the beach by Executive Chef Roberto Balgisi, for a sensory experience between taste and sea breeze.
There will also be Beach-Nics by Drumohr, real luxury picnics that have already won over international guests, and themed evenings that will liven up the resort from June to September.
Wellness and design: the new era of SPA
A corner of pure relaxation, completely renovated. Under the direction of SPA Manager Giulia Ciccarello, the new wellness concept of the Grand Hotel Alassio redefines the concept of well-being. A completely redesigned thalassotherapy pool, a revisited wet area and the brand new SPA Suite, designed for couples to relax, with exclusive treatments dedicated to sleep well-being and detox programs by Starpool. An experience of total regeneration, perfect in every season.
And for those looking for an even more exclusive stay, here is the new Junior Suite with a 40 square meter terrace, overlooking the hills of Alassio. An elegant space immersed in nature, for a holiday suspended between sea and greenery.
Art and tradition: authentic experiences to discover the real Liguria
The Grand Hotel Alassio is not just a luxury retreat, but a gateway to the most authentic Liguria. The 2025-2026 season is enriched with experiences that allow you to experience the territory in an exclusive and engaging way: Watercolor painting masterclass on the beach, with the painter-fisherman Luciano Conteduca, Pastry workshops for children, curated by Simo Pasticceria, Ligurian pesto workshop, with hydroponic basil from Albenga and Executive Chef Roberto Balgisi. There will be no shortage of food and wine experiences among the Ligurian hills, from the grape harvest in the vineyards of Andora to the harvest of Taggiasca olives in Imperia, as well as art exhibitions in collaboration with local galleries, for an immersion in contemporary creativity
Here, then, Alassio confirms itself as a timeless destination: crystalline sea in summer, romantic atmospheres in autumn, relaxation and well-being in winter, rebirth in spring. Alassio is perfect in every season and the Grand Hotel Alassio is its emblem. www.ghalassio.com