Lucrezia Ciotti Among the three victims of the helicopter crash, which occurred around 19 pm today, there is also Lorenzo Rovagnati, dead at 41 years old. Together with his brother Ferruccio, he owned the eponymous salami factory. The accident occurred in Castelguelfo, a hamlet of Noceto, in the province of Parma, near the Via Emilia, inside the property of an ancient family castle.
Parma CEO Lorenzo Rovagnati dies in helicopter crash
The helicopter fell inside the estate of the Castelguelfo Castle, an ancient manor located along the Via Emilia owned by the Rovagnati family since 1994. The Carabinieri arrived on site to carry out checks and investigations.
Lorenzo Rovagnati, together with his brother Ferruccio, supported his mother, Claudia Limonta, in managing the business, which remained in the hands of the family. In 2019, he had married in Macherio, in the province of Monza and Brianza, with Federica Sironi. It was father of two children and it was in waiting for a third.
The man was the CEO of the family business, founded in the post-war period by Angelo Ferruccio and Paolo Rovagnati. The company is known for the cooked ham “Gran Biscotto”, launched in the 90s with the famous advertising campaign with Mike Bongiorno. The young man led the expansion of the brand, opening the first “Bistrò Italiano” in Milan in 2017, followed by another in Corso Garibaldi. In 2021, under his direction, Rovagnati opened the first plant abroad, in Vineland, New Jersey, to bring Italian quality to the American market.
The company, which was founded in 1941, gained considerable popularity starting in the 90s thanks to a widespread series of television advertisements, including those broadcast on the program “La ruota della fortuna”, presented by Mike Bongiorno.
The message of condolence from the mayor of Noceto
"I had the great pleasure of meeting Lorenzo when he came with his father, I have known this family for more than 30 years, since they settled and bought the Castelguelfo castle and the pig farms they built. There was a very strong relationship, a family of great humility. The father was a very simple person, a great entrepreneur and Lorenzo was embodying everything his father achieved. together with her mother, her brother. It's a tragedy terrible that affects our entire community. He was very close to us in various social, cultural, recreational initiatives”, declared the mayor of Noceto, Fabio Fecci, who rushed to the scene.
Then, he concluded:
“I have been to their house several times, they have been to my house, they have had the opportunity to meet my family. I am shocked, I can't believe it. A young boy, father of two children, it wasn't supposed to happen. Two days ago he told me he was excited because he was waiting for the third one."