Florence, 18 June (askanews) – Wp Lavori in corso is present at Pitti Uomo with its iconic brands united by a vital relationship with their heritage world.
“Here our world is represented at its best by Barbour or Baracuta. We also have some new products that we have been carrying forward for a few seasons like Universal Overall or our shirt brand Bidi Beggis.
There is also Filson and Filson Donna and so yes, we are perfectly represented in our universe”, explains Gaia Vitolo Creative Director WP Store.
Wp's DNA runs through its entire history since the very beginning: "They are all historic brands that have an identity. They transmit a passion and go beyond the classic ideal of the market, precisely because of their immense history and heritage to share", adds Vitolo.
"We have always looked at the heritage world, it has always been a need for our communication, now it is fashionable and we are in the midst of this fashion, even if it has always been a need for us. So yes, this year even more so for example, Barbour, focuses its concept on tartan, its major stylistic code linked to its local identity, precisely, England. We have our G9, all our pillars, such as for example the G18, which is a new category that we are introducing, precisely, recovered from the archive. So - concludes Vitolo - this year even more we have looked at our archives and we have re-proposed our updated history".
Notizie.it editorial team