Milan, 11 Oct. (Adnkronos) – “We are creating flexible and sustainable workspaces everywhere in Italy”. This is what Davide Ambrogi of Poste Italiane told Adnkronos, on the occasion of the CSR and Social Innovation Fair, in Milan, 12th edition entitled 'Challenging contradictions'. “To give an example and immediately get to the topic of 'contradictions', one could, theoretically, state that the possibility of success of a new service is in contrast with the absence of a market that is ready to welcome such a service – he observes – Poste Italiane with the initiative spaces for Italy challenges this contradiction, creating flexible and sustainable workspaces everywhere in Italy. Therefore bringing a new service where there was not even the awareness that such an opportunity could be available. The results are already tangible. I'll give you two examples, two case histories, one in Sicily and one in Lombardy: respectively, in Terrasini and Gavirate we have our spaces that are already sold out and a year ago our current customers certainly didn't even have an idea that they could have these solutions available for their work activities".
An initiative with a “social value that is expressed in the fact of bringing services to the internal areas, counteracting the depopulation of villages linked to the lack of reliable and cutting-edge infrastructure where one can carry out one's work activity”. Therefore, “in line with the Poste strategy of countering depopulation and abandonment of the territories, avoiding the closure of post offices, we are bringing a new service to those same territories: flexible and sustainable work spaces”.
Poste's communication activity is targeted. That is: "Spread knowledge, awareness of this new type of service that was not there until now. We organize open days on the occasion of the opening to the public of these spaces and their marketing almost always in concert with local administrations and trade associations, arousing the curiosity of local citizens who have the opportunity to learn about our initiative. Therefore a communication activity that is voluntarily very fragmented and targeted, once again not high-sounding, with a profile very focused on those who are directly the customers we want to intercept", he concludes.