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Sustainability, P&G presents Sustainable Category Management for responsible consumption

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Rome, 11 Oct. (Adnkronos) - "We are happy to be at the CSR and Social Innovation Fair today with GS1 Italy and the Scuola Superiore Sant'Anna of Pisa to present the new project 'Sustainability in the categories'". This is what Mario Galietti, Senior D...

Rome, 11 Oct. (Adnkronos) – "We are happy to be at the CSR and Social Innovation Show today with GS1 Italy and the Scuola Superiore Sant'Anna of Pisa to present the new project 'Sustainability in the categories'". This is what Mario Galietti, Senior Director of Procter&Gamble Italy, said on the occasion of the CSR and Social Innovation Show in Milan.

"It is a project that Procter & Gamble cares a lot about, because we were the first to work in this direction by launching in 2020, with Scuola Superiore Sant'Anna, Sda Bocconi, Wwf and Eiis – European Institute for Innovation and Sustainability, the 'Category Management Sostenibile' (https://it.pg.com/pg-per-l-italia/category-management-sostenibile/), the method, based on the standard Category Management model of Ecr Italia and on the Lca analysis, aimed at systematizing, for the first time, an organic approach to the topic and providing concrete tools and analyses to make environmental and social sustainability central to the actions and way of operating of companies, combining it with economic sustainability", he explains.

"A first concrete experience was the collaboration between Procter&Gamble and Crai for the operational and sustainable management of the 'laundry detergents' category with the products of our 'Dash' brand founded on 3 pillars: the scientific approach to sustainability, the combination of business and sustainability objectives, the education of stakeholders to promote more conscious purchasing and consumption choices. Category Management, in fact, can be defined as 'sustainable' not only when industry and distribution are committed to the well-being of the entire community at the time of consumption and in the long term, but also when consumers offer their contribution by making more responsible purchasing and product use choices", he concludes.