Adnkronos Milan, May 13 (Adnkronos) – “In terms of environmental and social sustainability, we are currently defining the three-year plan, which is now almost complete. This work involves all divisions and all our business units. Our priorities in these areas are divided into three fundamental pillars: decarbonization, business efficiency to reduce waste, and social impact”.
Words by Simone Targetti Ferri, sustainability director of L'Oréal Italia, at the 2025 edition of L'Oréal For The Future Day, the event with which the results and objectives of social and environmental sustainability are presented, one of the key principles of L'Oréal's strategy, held at the Iulm University of Milan.
The commitment to decarbonization is part of the global strategy of the L'Oréal Group "of Net Zero Trajectory to 2030 - adds Targetti Ferri - The central part of this first pillar are the products, and therefore our refills, a fundamental segment to develop together with our customers to decarbonize our offer". The second point of the first pillar concerns the part of the material at the point of sale "that we want to make more efficient and decarbonize. We have in fact discovered, from analyses and studies, that this material has a great impact also in terms of Co2 and, therefore, we must work to decarbonize it. We are collaborating with an innovative start-up to achieve this goal - he explains - The last point of the first pillar is related to transport. In Italy there is a huge opportunity to decarbonize transport, a complex sector but with great future possibilities".
The second pillar on which L'Oréal Italia's sustainability strategy is based is focused on doing business more efficiently, without waste: "This concerns above all our products - explains the Sustainability Director L'Oréal Italia - We will work with our customers to try to find point-of-sale solutions to give them the possibility of having access to our products in every way and through every channel, also using our secondary channels, namely our outlets. In fact, we have 10 outlets in Italy that will serve this objective. Also in this case, we will focus again on point-of-sale materials that, together with our customers, we want to make always efficient".
The last pillar is that of social impact: “We want to improve our social impact through the 'Brand causes' program, our brand causes, which ranges from inclusive sourcing, that is, giving work to people from disadvantaged backgrounds, to our Social Beauty Salon”. The Social Beauty Salon of L'Oréal Italia, which will come to life at Casa Jannacci at the end of 2025 also thanks to the collaboration with the Progetto Arca, very well known in Milan, will allow access to beauty treatments to people who could not afford them. The goal is therefore to try to restore beauty, not only external but also internal, reinvigorating people's confidence and self-esteem, thus promoting reintegration into society. This is the goal of our Social Salon project”.
To achieve these important goals, L'Oréal Italia adopts a strategy based on priorities, as Targetti Ferri explains: "The first step is to do the things that have the greatest impact. To do this, we need to work with the business and understand which priorities to focus on, all together, to achieve results. We then need to work with our collaborators, continuing to transform them into true ambassadors of the sustainable transition, with training and inclusion in key projects".
Furthermore, "we obviously aim to continue working with our customers, involving them for example in special days like today, L'Oréal for the Future Day, to bring them on board with our transformation programs. Finally, we need to reinvent the sustainability narrative - he concludes - working on something that touches people's emotions and hearts more" to spread awareness "that business can be done but it must be done in a more sustainable way. The entire value chain must be with us to bring about this change".