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Ten years of dreams turned into reality. The Begin Hotels, a Marche-based hotel group founded by Guido Guidi, celebrated its tenth anniversary with an evening event at the Seebay Hotel in Portonovo, where emotion, memory, and vision intertwined in a collective tale of growth and prospects. The celebratory talk featured the founder and president, Guido Guidi, Chief Financial Officer Loredana Pistonesi , new Group General Manager Arianna Savona, who retraced the history of a project born from a dream and a love for the art of hospitality.
Numerous institutional personalities took part in the event, testifying to the deep bond between the group and the Marche region: from President of the Marche Region Francesco Acquaroli al Mayor of Ancona Daniele Silvetti, from Deputy Prefect Francesca Piccolo al President of the Conero Park Luigi Conte, until the Rector of the Polytechnic University of Marche Gian Luca Gregori.
A collection, not a chain
"Each hotel is like a flower, with its own soul and personality," Guidi explained, emphasizing the distinctive character of The Begin Hotels. "Our job is to listen to it and curate it with tailored attention: we are a collection, not a chain." A concept that translates into the hotel model “inclusive luxury” Promoted by the group: 4-star hotels that offer 5-star standards and services, but with an authentic, human approach rooted in the local area.
New openings and double-digit growth
2025 marks a particularly positive balance for The Begin Hotels: the group will close the year with 18 million euros in turnover and an average annual growth of 23% in the last five years. Three new acquisitions announced: Ferrara, San Martino di Castrozza, and Catania, where the will open in 2026 first 5-star hotel of the collection, a symbolic and strategic move towards the high-end hospitality market. Today The Begin Hotels counts almost 300 collaborators and continues to invest in strengthening management, focusing on dynamic, diversified leadership that is attentive to sustainability.
A Manifesto for the Future
The evening of Friday 10 October 2025 concluded with an immersive experience in the “The Begin Hotels Garden”, a sensory journey through sounds, scents and installations inspired by the flowers that represent each structure of the group. In this context, the new company manifesto, a poetic and valuable text that summarizes the brand's philosophy: attention to detail, love for authentic places, and the search for unexpected beauty. «Our growth is the result of passion and listening" Guidi added. "For us, luxury is not ostentation but time, authenticity, and attention to others."