Notizie.it editorial team Topics Covered
The Couple, despite expectations and a prize pool of one million euros, failed miserably. Starting with a modest 18% share, it quickly dropped to 13%, until it reached a depressing 7% in the last episode, forcing the early closure after just four episodes. But what went wrong? Jasmine Carrisi talks about it, together with Laura Maddaloni, who offers her analysis.
The words of Laura Maddaloni
In an interview with Lollo Magazine, judoka Laura Maddaloni expressed her opinion on the reasons for this failure. According to her, Pier Silvio Berlusconi is trying to distance television from trash, but the public needs time to adapt to these changes. “Today people need time to get used to the new. Berlusconi wants a more constructive television, especially for young people. It's true, trash has always worked, but my stay in reality was positive, with a healthy and competitive environment”. She emphasized that the dynamics that had made other formats attractive seem to be completely missing here.
A flop foretold?
The reality is that more than the time to adapt, The Couple showed clear shortcomings in its format. The rehearsals were boring, and the dynamics between the contestants were not very engaging. If in reality shows like Big Brother the contestants are often in conflict, here the contestants seemed more like a school class on a field trip. “There was a lack of real competitive spirit,” commented a former contestant, implying that the lack of tension contributed to the collapse in ratings.
Reactions to the closure
When Maddaloni learned of the early closure, her reaction was intense: “It's like coming in second in the final. If you lose, you let off steam, but here there was only a bitter taste in my mouth. I had to retrace my steps to regain my calm.” The athlete also shared her pride in how she was welcomed by the public, showing a maternal side that struck the spectators. “I remember my little girls coming in, it was an indescribable emotion.”
A future in other reality shows?
Maddaloni also hinted at a possible participation in Big Brother: "They often ask me to participate. I would never have thought of living under observation 24 hours a day. I am a direct person and this can be a double-edged sword. Freedom is important to me, but I could think about it." However, her role as a mother holds her back, even though she knows that for a few days of absence their affection was evident.
New couples coming soon
Meanwhile, as The Couple comes to a close, new couples are about to enter the game on Temptation Island. The stories of Angelo and Maria Concetta, Antonio and Valentina, and Simone and Sonia promise to bring drama and twists, elements that seem to be missing from the reality show that just ended. Viewers are anxiously waiting to see if these new dynamics will be able to capture the interest of the public.
Revolution at Mediaset
In this context, Pier Silvio Berlusconi continues to revolutionize Mediaset programming, shifting the focus towards more serious and less trashy entertainment. “Myrta Merlino has played a fundamental role in this transition, but the public seems to be divided: on the one hand there are those who applaud the changes, on the other those who regret the old style. It will be interesting to see how this new era of Italian television will evolve”.
The Future of Laura Maddaloni
Despite the flop of The Couple, it is clear that Laura Maddaloni has no intention of stopping. Her determination and competitive spirit could lead her to explore new opportunities. For now, we can only wait and see what her next steps in the world of television will be.