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The success of Now or Never
The talent show Now or never, broadcast on Rai1, left an indelible mark on the Italian television landscape. Its innovative formula, which combined music and competition, captured the attention of millions of viewers, leading to extraordinary audience results. With an average of over 3 million viewers and peaks of 19.5% share, the program proved to have a strong appeal, despite the fierce competition of other shows, such as You've Got Mail. His ability to engage the audience and create a party atmosphere has made Now or never a true cultural phenomenon.
The reasons for a possible return
In recent months, there has been much talk of a possible return of Now or never, especially in view of the new television season. With Carlo Conti busy with the Sanremo Festival, Rai1 finds itself having to reconsider its Saturday night programming. According to sources close to the network, the program could return to air in 2025, directly challenging You've Got Mail. This move would not only be an attempt to rekindle public interest, but also to capitalize on a format that has already proven to work. Nostalgia for talent shows and the desire to see familiar faces could play a crucial role in the success of this initiative.
Who could host the new edition?
One of the most frequently asked questions regarding the return of Now or never is who will be the new host. With Carlo Conti out of the game, there are several names circulating. Simona Ventura is certainly one of the most accredited candidates, thanks to her experience and charisma. However, there is no shortage of speculation about other possible hosts, such as Pino Insegno. The choice of host will be crucial to the success of the program, as he or she will have to be able to maintain the energy and enthusiasm that have characterized previous editions. The challenge will be to attract a young audience, without forgetting the program's historic fans.
