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Three days to 'challenge contradictions', 'Salone Csr e innovazione sociale' returns

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Milan, 9 Oct. (Adnkronos) - Three days to challenge contradictions. From today until Friday 11 October, Milan returns to being the Italian capital of sustainability with the twelfth edition of the CSR and Social Innovation Fair. The event, which ...

Milan, 9 Oct. (Adnkronos) – Three days to challenge contradictions. From today until Friday 11 October, Milan returns to being the Italian capital of sustainability with the twelfth edition of the CSR and Social Innovation Fair. The event, which this year involves more than 500 speakers and over 270 organizations including companies, institutions and non-profit organizations, has always been an opportunity for collective reflection from which concrete ideas for the future of sustainability can emerge, in Italy and beyond.

The theme chosen for this edition, 'Challenging contradictions', will be the backdrop to all 106 scheduled meetings, but also to the new Ipsos research carried out for the Show (Ipsos | Csr 2024 - Complexity and paradoxes towards a sustainable future | October 2024). "This edition of the Show - explains Rossella Sobrero of the Group promoting the Show - highlights that we are in a phase of greater maturity and those who believed that the path towards sustainable development would be easy, fast, without contradictions realize that this is not the case. The transition requires a profound change in the way of thinking, acting, communicating. In particular, truly sustainable companies have understood that it is necessary to have a clear vision of the objectives to be achieved and improve the planning capacity: we must give ourselves certain deadlines and times, engage stakeholders in a new way, decide how the impacts generated will be measured and evaluated".

There are several new features in this twelfth edition, which aims to bring innovation 'inside' the Salone; Salone Camp is born, an innovative initiative designed and organized in collaboration with Ashoka, The Good Social and Intesa Sanpaolo as Activity Partner, which aims to promote dialogue between young people, businesses and civil society organizations. On 7 and 8 October, for the first time before the official opening of the Salone, 8 workshops were held at Bocconi University for 200 participants, with the aim of encouraging direct and unfiltered discussion on critical issues related to sustainability.

The new generations are also protagonists of the first Ideathon, a natural development of the 'Hackathon For Impact' organized in 2023. This year's focus is the climate crisis, at the center of the solutions proposed by the students to stimulate the active participation of the indifferent, distrustful or critical in the fight against climate change. The winning team will be awarded on October 9th at 15 pm in front of the public of the Salone, while at 17.30:2024 pm it will be the turn of the awarding of the 2020 Impact Award, now in its third edition. The winners, chosen by the jury in the various categories competing for the impact assessment of a project carried out between 2023 and XNUMX in Italy or with repercussions in Italy, will be awarded with the works of artists from the Milanese collective Orticanoodles, a point of reference for muralism in the city and a winning example of participatory art.

Art, interpreted in a sustainable way, is also the protagonist at the Salone in other forms. In the entrance hall of Bocconi University in via Roentgen 1, this year's visitors are welcomed by a large elephant, almost four meters high and six meters long, covered in a cotton skin that represents the enormity of waste that is invading the world. The work, created by the Genoese artist Andrea Morini, was commissioned by Almo Nature and Fondazione Capellino to reiterate the centrality of biodiversity and the importance of assessing the impact of each production activity.

In the space on the lower floor, two works are installed, in dialogue with each other, linked to the B#Side project of the IoDeposito Ets association, founded in 2009 in Friuli Venezia Giulia with the aim of carrying out activities to promote youth opportunities through the media of art and culture. The photographic works by Claudio Beorchia and the audio tracks by Ylin Zhu are on display. On the Salone website, you can consult the complete program of events, open to the public and also visible in streaming, which take place simultaneously in four 'piazzas' and two seminar rooms at Bocconi University in Via Roentgen 1 (Grafton building).