Adnkronos Milan, 9 Feb. (Adnkronos) – "Lombardy confirms itself as increasingly strong and appreciated at every level and in every area. Even in tourism, with our region at the center of the entire world's attention". This was stated by the President of the Lombardy Region, Attilio Fontana, inaugurating the 2025 edition of Bit, the tourism fair, at the Fiera di Milano-Rho.
"The 2024 data confirms the international attractiveness of Lombardy with overnight stays by foreigners up approximately 10% compared to 2023". An increase that, more generally, also concerns tourism spending. "The communication and territorial marketing strategies of the Lombardy Region are therefore proving to be successful. Sentiment is growing thanks to the ability to 'narrate' Lombardy, its excellence and quality as well as sustainable tourism" he adds.
"And all this in view of Milano Cortina 2026, where we will guarantee a 360-degree offer in the name of our DNA. The DNA of Lombard know-how" concludes Fontana.