Adnkronos Rome, 13 Nov. – (Adnkronos) – “We have been questioning ourselves for some time about the economic and social value of our production chain, the production model of independent winemakers spread throughout the country. We engaged Nomisma as a top-level player in this field and the result was a very satisfactory study, which answers our questions in a timely manner”. This was stated by Lorenzo Cesconi, winemaker and president of the Italian Federation of Independent Winemakers (Fivi), on the occasion of the presentation of the survey 'The socio-economic model of Independent Winemakers for the sustainability of the Italian wine chain' conducted by Nomisma wine monitor, Nomisma's observatory on the wine market, in collaboration with Fivi and dedicated to the producers associated with the federation.
“The report showed that independent winemakers have an important social role, mainly cultivating areas in mountain and hilly territory, where there is a need to protect and safeguard an otherwise fragile territory – explains Cesconi – The territorial role of winemakers was confirmed by the survey, which shows that 80% of our vineyards are on slopes, in the hills or in the mountains”.
"Our social role is also important because 30% of our employees are employed on a permanent basis and we also have an important role in defining the quality of production. Our attitude is always qualitative, so much so that we choose to produce organically, a choice that concerns more than half of our members - continues Cesconi - We always aim for the qualitative peak of all the denominations, so much so that our average selling price is more or less double the national average. This approach has an important role in the appeal of the denominations in the vineyard territories, so much so that even in the wine tourism sector our category plays an important player role".
"90% of our companies sell in the cellar and attract customers and tourists, 40% of whom are foreigners. We also believe that wine tourism and independent Italian winemakers can play an important role in diverting some tourists to the countryside, thus counteracting the phenomenon of over tourism", concludes the Fivi president.
