Rome, October 16 (askanews) – Campania Region President Roberto Fico inaugurated the regional stand at the TTG Travel Experience in Rimini, one of the main national events dedicated to the tourism sector. The inauguration was attended by Vincenzo Maraio, Regional Councilor for Tourism, Territorial Promotion and Digital Transition; Daniele Milano, Mayor of Amalfi and Tourism Delegate for ANCI Campania; Roberta Frisoni, Councilor for Tourism, Commerce, and Sport for the Emilia-Romagna Region; Ivana Jelinic, CEO and Acting President and Director of Finance, Administration and Control of ENIT – National Tourism Agency; and Clementino, special guest of the event. The ribbon-cutting ceremony officially kicked off the three-day program of meetings, events, and discussions dedicated to promoting tourism and highlighting the region's excellence. Under the slogan "Campania.
Divine. One route, a thousand destinations,” the Region aims to present a unified and integrated tourism offering, capable of enhancing not only the most famous destinations but also the widespread heritage of local communities, villages, and inland areas. Central to the promotional strategy is also the attractiveness of Naples and the calendar of major international events, starting with the next edition of the America's Cup, which will propel Campania onto the world stage. “We believe in tourism and in the need to support its development with serious planning, capable of combining economic growth, quality of offerings, and respect for the identity of the territories.
We cannot ignore the responsible use of public resources: every intervention must reflect a vision and produce concrete results. Campania's attractiveness lies in the richness and variety of cities, villages, landscapes, islands, and itineraries it offers, from coastal to inland areas. Major events such as the America's Cup preliminary regattas in Naples have demonstrated the region's organizational strength, while also reviving the challenge of ensuring unrestricted access to the sea along the entire coast.
Inland areas represent strategic hubs for culture and innovation. We are also investing in modern infrastructure for accessibility, to build a tourism system of excellence and balanced development, without ever compromising the authenticity of the places,” stated President Roberto Fico. “Campania is looking to the world and is decisively investing in international markets. The America's Cup will be an extraordinary promotional opportunity, but our strategy goes far beyond major events. In just one year, we have launched a revolution in tourism governance, moving to concrete planning: the Three-Year Plan defines the vision, the DMOs network territories and operators, while the PADs and the Regional Observatory provide us with data and tools to manage flows rather than endure them. "Our challenge is to transform tourism growth into development, employment, and widespread prosperity, extending the season and bringing new opportunities to all the villages of Campania," emphasized Councilor Vincenzo Maraio. "Together with the president of ANCI Campania, Francesco Morra, we have consolidated and revitalized relationships with all the institutions, with President Fico and Councilor Maraio. The municipalities are central to our promotional and planning activities," concluded Daniele Milano, Mayor of Amalfi.
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