Andrea Innocenti The reality show Big Brother VIP 9 closed its third night with 1.906.000 viewers, achieving an 18,3% share . After the initial kickoffs, the host, Ilary Blasi, alongside Selvaggia Lucarelli and Cesara Buonamici, seems to have found a more stable pace, recording an increase compared to the first two episodes.
Audience Trends: Channel Data and Competition Comparison
The result for Wednesday, September 21, 2026, exceeds the season average, which currently stands at around 17%. To put this into context, the show on Canale 5 opened with a 16,9% share on Thursday and hit a low of 15,8% on Saturday.
The latest data,
Other channels in the same time slot
On Rai Uno, the rerun of episode six of the second season of Young Montalbano attracted 2.928.000 viewers (19,8% share). On Rai Due, the action film The Ice Road attracted 649.000 viewers (4% share), while Rete 4's talk show Quarta Repubblica attracted 561.000 viewers (4,9% share).
Channel 5's numbers,
Big Brother VIP ratings history
Looking back, the first editions of the format recorded much higher ratings, thanks largely to the appeal of novelty. The 2016 edition (first) reached 4.157.000 viewers (21,60% share), while 2017 reached 4.294.000 (22,20%). From 2018 onwards, the numbers progressively decreased: 3.044.000 (19,07%) in 2018, 3.402.000 (20,23%) in 2020 and so on, until the seventh edition in 2022 with 2.446.000 viewers (17,84%). The eighth edition 2026 recorded 1.813.000 viewers (15,32%) and the ninth, the subject of this article, has already returned above 18% share, demonstrating a possible reversal of the trend.
Controversy on social media: Cristina Plevani, Marina La Rosa, and Salvo Veneziano
Marina La Rosa 's entry into Big Brother VIP 9 has reignited discussions on social media. Former winner of the first season of Big Brother, Cristina Plevani, responded with a snide remark: "Good luck, Big Brother! Win it this time." The comment was interpreted both as a rebuke and as an attempt to re-enter the television spotlight, given her last appearance as a commentator on a program hosted by Simona Ventura.
Meanwhile, Salvo Veneziano, another veteran of the first season, joked on Instagram, calling the atmosphere surrounding Marina "lighthearted" but "stinging." He wrote: "Marina joined Big Brother VIP yesterday, and in the meantime, there are people who are pissed off and trying to get on this train." The comment was quickly echoed by Maria Antonietta Tilloca , who added a touch of sarcasm: "I draw, read, and think. But who is Salvo mad at? I keep drawing."
These interactions demonstrate how reality TV is no longer just about audience share, but also a platform for reaffirming decades-old rivalries. Social media engagement can help maintain high ratings, especially when controversies spark viral conversations.
Prospects for the next episodes
The real test remains the program's ability to maintain a share of around 16%–18% in the following weeks. If the positive trend continues, Big Brother VIP 9 could close the season with numbers comparable to those of the seventh season, overcoming the decline recorded in 2021–2022. The key factor will be the mix of new dynamics within the house and the commentators' ability to fuel engaging debates.