Adnkronos The research result is very clear and positive. The concept of 'cute' is no longer just an adjective, but has become a verb, a way of life through which people can express themselves. This manifests itself in very different ways: from wearing a Hello Kitty T-shirt to having a coffee with a friend at a Hello Kitty Café, perhaps forgetting about your phone because the atmosphere is so captivating.
All these elements create a human connection on a higher level. This is what Hello Kitty has been communicating for over 50 years and it is the message we want to bring to the world.” These are the words of Silvia Figini, Chief Operating Officer of Sanrio (EMEA, India and Oceania) and Mr Men (Worldwide), on the occasion of the inauguration of 'Hello Kitty: Beyond Cute', at the Galerie Joseph in Paris.
A major experiential activation designed to transform the data from the first major European study on the contemporary meaning of 'cute', conducted by OnePoll for Sanrio, into a journey to be experienced and shared, exploring the concept of 'cute' no longer just as an adjective, but as a way of expressing oneself and relating to others.
https://www.youtube.com/watch?v=a4-ilx48pNY