Lucrezia Ciotti In the new telco communication scenario, iliad brings back to the center of attention Megan gale, historical face of the dealer di Omnitel and the subsequent transition to VodafoneHis return becomes an immediate reference for the Italian public and allows the campaign to address a specific theme: the credibility of promises over time in an ever-changing market.
Megan Gale's Return: From Omnitel and Vodafone to the New Iliad Commercial
Iliad brings back to the screen Megan Gale, Australian model and actress already iconic in the advertising landscape Italian, protagonist of the new campaign “Few things are foreverIts presence is not accidental: it represents an immediate reminder of the collective memory, useful for building a bridge between past and present and for questioning the idea that some certainties are immutable.
Its return to telco communication, after having been one of the symbolic faces of Omnitel and next switch to Vodafone between the end of the 90s and early 2000s, thus becomes a narrative device to talk about change and awareness in choices.
The campaign was created to demonstrate that trust today is not a static element, but a relationship that is built over time and measured by facts.
For iliad, credibility comes from the consistency between what is promised and what is actually delivered: fixed prices, no hidden costs, simple offers, and transparent conditions that don't change after signing up. In a market often characterized by contract rescheduling and variations, "forever" isn't a slogan but a defining characteristic.
Megan Gale in the new Iliad ad: everything you need to know about the offer.
In the new advertisement Megan Gale crosses the city, is recognized by passers-by and finally enters an Iliad store, where her arrival becomes symbol of the passage between continuity and changeThe concept ends with the phrase “Like Iliad there is only Iliad”, which summarizes the brand's positioning. According to online rumors, the commercial will be broadcast on TV from Sunday, May 10, 2026, in 30- and 15-second formats and will be supported by a multi-channel communication strategy: CTV planning, digital out-of-home with domination activities in the main Italian stations, audio and digital audio campaigns, as well as a strong presence in the national press with coverage in the main newspapers. The story will also be amplified on digital platforms, social networks, and social networks. Italian and international brands and trade channels, with the aim of reaching different audiences in a coordinated and high-impact way.
The campaign also presents the rechargeable mobile offer Iliad Top 170 Plus, available for €7,99 per month. As reported on the official website, the plan includes unlimited monthly minutes to national landlines and mobiles and to some foreign destinations, unlimited text messages to national numbers, and 170 GB of data traffic usable in 4G and 4G+, with additional GB expected in EU roaming. International calls to Canada and the United States and to landlines in several foreign countries are also included. The offer is can be activated until 15:00 PM on May 19, 2026 With an activation fee of €9,99, including SIM or eSIM. It's available not only to new customers, but also to current iliad users with a monthly subscription lower than €7,99, who can upgrade within the same deadline.
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