To encourage the use of public transport, there are multiple factors, both endogenous, i.e., related to what is done within the company, and exogenous, linked to the overall system. Fundamentally, the determining factor is the dedicated lane, the protected lane. It is therefore an external factor, demonstrating how public transport must be considered a system in which companies, the municipal administration, the Region, the owners, and all the stakeholders collaborate.
We need to start rethinking companies as platforms capable of promoting mobility, offering the possibility of enjoying the entire travel experience within a single integrated ecosystem." This was explained by Maxmilian Di Pasquale, General Manager of Tua Spa, during the 20th edition of the Asstra National Conference, scheduled for October 21st and 22nd at the Parco dei Principi Grand Hotel in Rome, entitled "Valuable Mobility, Value for Mobility."
https://www.youtube.com/watch?v=gvnI7wEdBvE
