Adnkronos "Novo has entered a new chapter in its history. We simply introduce ourselves as Novo, also because we speak to patients and healthcare professionals around the world. So we thought we wanted to keep things simple, to be more accessible in this new era." Emil Larsen, Executive Vice President, Novo International Operations, said this in an interview with Adnkronos during the 62nd Congress of the European Association for the Study of Diabetes (EASD), currently underway in Milan.
"This change also brings something very important," he continues, "a promise and a new call to action, summed up in the new slogan 'Lasting health starts now.' We are, in fact, trying to tackle obesity, diabetes, and other major chronic diseases. This is truly a call to action: there are great challenges, but we have some tools that can really make a difference."
https://www.youtube.com/watch?v=PAmH-yS34jM