Milan, October 17 (askanews) – A preview of the video for "Vivere o morire" by Maurizio Pirovano, the new single from his seventh album, "Fiori dal Deserto." Preceded by the singles "Piangeresti per me" and "Commedia Americana," which respectively address violence against women and the toxic relationship between two lovers outliving themselves, "Fiori dal Deserto" collects fragments of time like sun-scorched photographs of a troubled era.
It's an album that tells the story of a fragile and tense present, suspended between the individual dimension and collective destiny, where every day seems to unfold in a state of perpetual emergency. "Vivere o morire" is the single that accompanies the album's release: a piece of auteur rock that aims to be the ticket for a journey made more of questions than answers.
The song "Vivere o morire?" stands out above all others: what's the point of an empty and apathetic existence, dragged into an eternal present, without any memory of the past or hope for the future? Produced and arranged by Gianluca Del Fiol, with the artistic supervision of Lorenzo Cazzaniga at Alari Park Studios, the album strikes a balance between the visceral energy of North American rock and the lyrical depth of the Italian singer-songwriter tradition, showcasing a voice that has never been so mature and self-aware. The album will also be released with the music video for "Vivere o morire," which recounts Pirovano and his band through a compelling and contemporary montage, capturing all the energy of their live performance at the Beat Festival in Empoli on September 3, 2026, opening for Edoardo Bennato. The concert footage captures the most physical and instinctive dimension of music: the stage, the sound, the movement, the direct connection with the audience.
And it is precisely in the juxtaposition between LIVING and DYING that the video's message unfolds, almost as an answer to the question "What's the point?" posed in the song. The answer, perhaps, lies in the ability to choose. Choosing to be on the side of living, of playing music, of being on stage, of being there. Being there, live. The video thus becomes a declaration of presence and an invitation to choose the part of life that pulsates, the one that takes shape through music and sharing. The video was directed, filmed, and edited by Orsola Vigorito, produced by Graficamente Web. On stage, alongside Pirovano: Gianluca Del Fiol on guitar, Federico Paulovich on drums, and Maurizio Cambianica on bass.