Milan, October 30 (askanews) – A thousand ways of being, a thousand ways of dressing. With this vision, Imperial presents the second chapter of "The New Crew," an immersive narrative of style and personality created to celebrate the brand's collections and its community. The world of Imperial comes to life within the rooms of Archiproducts Milano.
The Fall/Winter 2026 men's and women's collections are told in an experiential journey that transcends the confines of the traditional fashion show. "Imperial Crew aims to be the story of a collection that respects different personalities, tastes, and different times of day. The goal is to ensure that everyone finds in our offerings not just trends or pieces, but a true tool for expressing themselves.
"The House" was born as an event to celebrate our crew, welcoming people directly into our home." A manifesto that translates into a versatile wardrobe, where tailoring and versatility give way to the brand's cult pieces: "In the collection, we always follow all the current trends. This year we focused on camouflage, interpreting it according to the style of the Imperial woman, therefore in an increasingly sexy key.
Furthermore, we have introduced the boho and paisley prints, which represent a real innovation for our brand." All this with a vision that looks well beyond national borders, projecting the group towards strong international growth: "This year we are laying the foundations for what will be a major positioning project for 2027. New store openings are planned in the Italian market and a renewed experience at the various touchpoints where we meet the customer. But we are not stopping in Italy: the Crew is becoming increasingly international thanks to a subsidiary in the French market that is experiencing double-digit growth, driven in particular by Please, an Imperial brand that is rapidly expanding. Another key market in 2027 will be Switzerland, with a repositioning of our Aruk brand stores and new openings for Imperial and Dixie." With THE HOUSE, Imperial fashion becomes a living space: an open home where every personality finds its dimension in the Crew.
Askanews