Adnkronos We are facing an epochal shift in communications: while digital communication was previously influenced primarily by the media, social media, and web searches conducted on search engines, today people are increasingly asking artificial intelligence questions and receiving answers that, in turn, are a synthesis of information that AI searches online and assimilates through its training data sets.
This means that companies have essentially lost control of the information that is returned to users and must structure, organize, and think about their communication no longer just for humans, but also and above all for this stakeholder that stands between them and their users, which is precisely artificial intelligence."
Paolo Scagliola, Chief Operating Officer & Co-founder of Dicto AI, explained this during the Communication Forum, a leading event for corporate and institutional communications in Italy, organized by Comunicazione Italiana – For Human Relations at the Assolombarda headquarters in Milan, now in its 19th edition.
https://www.youtube.com/watch?v=X_1BZMhhmms