Rome, Nov. 11 (askanews) – For years, Italian comedy has followed a fairly recognizable path: starting out in clubs and theaters, then taking the stage and television as a platform to reach a wider audience. Today, that model has undergone profound transformation. Social networks, digital platforms, television, and live performances have redefined the language of entertainment and the relationship between artists and audiences, also altering the ways in which talent can emerge and build a career.
This is the context for Talenti.pro, a project born as a spin-off of Spettacoli.pro, with the aim of identifying, supporting, and developing new artistic talent. It's not just a scouting space, but a true factory, a laboratory that aims to provide methods and tools to those who wish to transform a talent for comedy into a profession, combining writing skills, training, and knowledge of the various languages of entertainment.
A journey that begins with an awareness: today, to succeed, talent must be able to express itself on multiple stages, both physical and digital. Patrick Contarini, creator of the Spettacoli.pro and Talenti.pro projects, recounts the birth and vision of these two entities, from the distribution and production of shows to the search for and development of new artists. "Spettacoli Pro produces and distributes hundreds of shows a year, thus having a consolidated driving force and working with renowned artists, those who already have a show, or who do this for a living. Talenti Pro is a factory, a new way of approaching the world of professional comedy: a profession that has always been considered primarily a matter of skill and talent, but often without a method.
And Talenti Pro is a laboratory where new artists learn to work methodically, to perform on stage, to create videos for the web, and to communicate in the various ways needed today to reach a wide audience. It's the right platform because it brings together important authors who have worked with great artists and have chosen to join this project to write and guide the journey of new talents. There won't be many of them, because we can't industrialize this mechanism. We are artisans rather than industrialists of comedy: we want to work with a few artists, a few talents, but in a structured and circular way. We must invest in new talent to create the comedy of tomorrow. The goal is to have a ready-made show, a web presence, or a ready-made television product. Because that's when you cross the line and become professionals."
Askanews