Rimini, October 14 (askanews) – Travel has also become a way to express one's identity, to the point that a tourist destination can become a new status symbol. This is the trend described at the Rimini TTG by Matteo Prato, CEO of Tourism Hub, an agency specializing in the promotion of international destinations such as Australia and Tahiti.
From the Australian Open to major marathons, sporting events are attracting more and more travelers. And while artificial intelligence is changing the way we search for information and plan vacations, Prato emphasizes the value of human advice in transforming proposals into travel experiences. "Tourism is becoming a commodity," says Prato. "If up until 30 years ago, owning a special car was a status symbol, today traveling has become a distinctive way to communicate who we are." "Destinations," he continues, "are increasingly integrating sporting events into their offerings, and many more tourists are choosing to combine participation in a major event with tourism discovery. This is a phenomenon that should definitely be embraced, and it's becoming a major driver for many destinations." "Tourism Hub di particolare has an extremely passionate and competent team and a deep network of market connections.
This positions us among the industry leaders. This is combined with great market recognition and a focus on digital channels, which are a tool for evolving and strengthening our business in the future,” concludes the Tourism Hub leader.
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