Andrea Innocenti Big Brother VIP returns with a new edition, and among the contestants stands out Piera Meloni, a figure still little known to the general public but who promises to make a name for herself. Originally from La Maddalena, Sardinia , Piera entered the house of Italy's most famous reality show with a unique profile: she's not a television star, but a social media content creator .
Her presence in the cast has sparked a lot of curiosity, especially because, unlike other contestants, she has no previous television experience. Her entry into the entertainment world came through TikTok and Instagram , where she has built a following of 156 . Despite her online popularity, Piera is not one of the most famous creators, leading to speculation that the show's creators chose her for her unique personality rather than her fame.
Piera Meloni: From TikTok to the Big Brother VIP House
Piera Meloni, known to her fans as Pipina, entered the Big Brother VIP house on Tuesday, September 15, 2026, during the Open House along with three other contestants: Carmen Di Pietro , Jonathan Kashanian , and Alessandro Varsi . Her participation in the reality show was officially announced on Thursday, September 17, 2026 , when the new edition of the program began on Canale 5 , hosted by Ilary Blasi.
Piera studied Communication, Media, and Advertising at IULM University in Milan and, after graduating from a professional surveying institute with a specialization in interior design, she began focusing on social media in the post-Covid era. Her online activity quickly became a profession, thanks to collaborations, advertising, and sponsored content. In addition to social media, Piera also hosts a music radio show with Numero Verde alias Andrea Cioffi.
Piera Meloni's boyfriend: who is Gian Marco Ciaccia?
Piera Meloni didn't enter the house single: she's been dating Gian Marco Ciaccia for about a year , a young man who isn't famous but is already known online. Gian Marco has appeared in some live broadcasts of Il Rosso, another TikTok creator who is currently on The 50. Piera described him as tall, a tennis player, muscular, and protective.
The couple also attracted public attention for a hilarious incident involving Cristiano Malgioglio and Carla Cruz during GFVIP 2 in 2017. On that occasion, Malgioglio made a joke about Piera, asking her if she was a model, given that she wasn't very tall. This incident made Piera even more popular among fans of the reality show.
Piera Meloni's first impressions of the Big Brother VIP house
In her first 24 hours in the House, Piera Meloni was described as the softest and quietest of the newcomers. Likely overwhelmed by the explosive personalities of Jonathan Kashanian and Carmen Di Pietro , Piera preferred to observe and adapt to the new situation. However, as the days pass, her personality may emerge more clearly.
Piera said she's very excited about participating in Big Brother VIP, calling it a different experience than usual . Her participation in the reality show could be a springboard for her career in entertainment, especially if she manages to win over audiences with her authenticity and charisma.
The new season of Big Brother VIP promises to be full of twists and exciting moments. Featuring contestants from diverse backgrounds and personalities, the reality show will continue to entertain viewers with ever-changing stories and dynamics. Piera Meloni, with her freshness and enthusiasm, could become one of this season's standouts.