Edward Marchesi On September 14, 2026, Consumerismo No Profit filed an appeal against Me Contro Te Srl (formerly Pandacorno Srls) with the Court of Palermo , Specialized Section for Corporate Matters . The injunction, pursuant to Article 840-sexiesdecies of the Italian Code of Civil Procedure, seeks to halt a series of practices deemed misleading and invasive of the privacy of minors, as well as seeking sanctions for the irregularities identified.
The specific requests of the appeal
In the filed document, Consumerismo asks the judge to order the immediate removal of the " Go to the shop! " call-to-action from the website and the app of the same name, where the "Shop" option appears at the top of the main menu without any distinction from the entertainment content. The request also includes a requirement to clearly separate the commercial section from the entertainment section within thirty days, to introduce an age restriction, and to require parental consent before displaying affiliated products.
Technical changes requested
Consumerism also requires a revision of the cookie banner , which currently only features an "OK" option with suggestive wording. The new banner must offer the "Accept" and "Reject" options with equal prominence, as well as clear language that even children can understand. Finally, the privacy policy section must be rewritten in simple terms, explicitly stating the seller, the terms of sale, warranty, and right of withdrawal, and providing proof of a DPIA (Data Protection Impact Assessment) for the processing of minors' data.
The alleged violations contested
The complaint lists several violations of the Consumer Code and the Privacy Regulation. First, the aggressive commercial practice manifests itself in the direct pressure on children to click "Go to shop!" and make a purchase on Amazon via affiliate links, without any warning that the content is sponsored. Second, the deceptive practice of omission is evident because the pages do not specify the actual seller, the affiliate nature of the link, or the warranty or return conditions.
Covert advertising and confused corporate identity
According to Consumerismo, the lack of distinction between entertainment and advertising constitutes a form of covert advertising . Furthermore, the website and app display three different names—“Me Contro Te” in the footer, “Pandacorno srls” in the website privacy policy, and “Me Contro Te Srl” in the app—as well as two registered offices (Partinico and Marsala) linked to the same VAT number, creating an opaque corporate identity.
Cookies and children's privacy
The current cookie banner uses a misleading message such as "If you continue to use this site, we will assume that you are happy with it," limiting itself to a single "OK" button. There is no "Reject" button, thus violating the provisions of the Italian Data Protection Authority (Garante per la Garante della Transparency). Furthermore, the privacy policies incorrectly state that the data will be retained "no later than December 31" and cite an incorrect legal basis, while the data is actually transferred to non-EU services such as Google Analytics and Azure PlayFab, without any impact assessment.
The profile of the subjects involved
The creative duo behind Me Contro Te is made up of Luigi Calagna and Sofia Scalia**, who have built a digital empire followed by millions of Italian children: 7,31 million subscribers on YouTube, 1,6 million followers on Instagram, and 3,5 million on TikTok . Consumerismo president Luigi Gabriele emphasizes that "minors are not a commercial target, and anyone who establishes a relationship of trust with them is required to exercise a higher level of diligence."
On June 9, Consumerismo had already reported the critical issues to the Antitrust Authority and requested the Guarantor to provide the company's privacy profiles. The lack of a response prompted the association to appeal directly to the court, also notifying the Trapani Public Prosecutor's Office of the complaint.