Andrea Innocenti On the eve of the 2027 Sanremo Music Festival, Rai1 has unveiled a comprehensive new addition to its early-evening programming: a daily segment called Primafestival . Scheduled immediately after the TG1 news and before the start of the Sanremo competition evenings, the new segment aims to connect television viewers with the major musical event, offering light entertainment and previews of the festival's guests.
Airing from February 16th to 20th, the Primafestival episodes will last five minutes and will be hosted by one of the most beloved Italian comedy groups, The Jackal.
The Jackal 's involvement is no coincidence: the Neapolitan group, known for their viral sketches and appearances on top programs, has signed on to host the program for the entire duration of the festival.
The decision was announced by Tg1 during the headlines of the 20pm edition, where a teaser video was also shown in which the artistic director and host of the Festival, Stefano De Martino , appears alongside the members of the collective.
Primafestival: format and placement in Rai1's programming
Primafestival is a short daily entertainment program , inserted between the evening news and the spectacular evenings of the Sanremo Festival.
The goal is twofold: to keep the audience engaged during peak hours and to provide previews of artists, guests, and curiosities related to the upcoming evenings. The format includes sketches, quick interviews, and puns, all carefully crafted to reflect the festive spirit of Sanremo 2027.
The Jackal's role in hosting
The Neapolitan collective brings its signature popular irony to Primafestival , appealing to all generations. The members—including some of the most recognizable faces in the Italian comedy scene—will play different characters in each episode, maintaining a constant connection to the festival's musical theme. This strategic choice, announced by Tg1, aims to enhance the synergy between music and comedy , offering audiences a richer and more varied entertainment experience.
Stefano De Martino and the teaser video: an exclusive preview
Stefano De Martino , artistic director and host of Sanremo 2027, actively participated in the making of the video featured in the headlines of Tg1. In the teaser , the artist appears alongside members of The Jackal, in a series of sketches that hint at the singers' rehearsals and behind-the-scenes trivia at the Festival. De Martino's presence highlights the editorial team's desire to create a direct link between the artistic director and the public, leveraging the popularity of the comedy collective.
What to expect from the teaser
The teaser video suggests a playful tone for the evenings of Sanremo 2027 , anticipating moments of lightheartedness and collaboration between artists and comedians. Viewers can expect new cameos, musical jokes, and references to the competing songs, all seasoned with The Jackal 's irreverent style . This promotional strategy aims to strengthen the Festival's brand identity, making it more accessible to young people who follow the collective's performances on social media.