Adnkronos (Adnkronos) – Le imprese della Distribuzione Moderna specializzata sostengono la filiera dei consumi fuori casa degli italiani, un mercato che nel 2025 ha raggiunto i 102 miliardi di euro di sell-out, con oltre 10 miliardi di occasioni di consumo annue nelle quali si registra una crescita del pranzo (+1,7%), mentre restano in difficoltà l’aperitivo serale (-3,1%) e i consumi dopo cena.
Il turismo, nazionale e internazionale, rappresenta complessivamente il 22% dei consumi fuori casa, pari a 23 miliardi di euro: nel 2025 il solo turismo straniero ha generato 11 miliardi di euro, in crescita del 7% rispetto al 2024 mentre il turismo italiano ha toccato i 12 miliardi di euro (+3%). A livello di canali, si arresta la crescita della ristorazione commerciale in catena (0%), mentre la ristorazione indipendente è sostanzialmente stabile ma sempre più polarizzata: i ristoranti di fascia medio-alta crescono del 2,9%, mentre quelli di fascia bassa sono in calo.
More than one in two Italians believe that restaurants should focus more on Italian cuisine to make the experience more memorable, while over 70% say they incorporate traditional Italian recipes discovered or rediscovered while dining out. These data, compiled by TradeLab for Federdistribuzione, highlight how the Away From Home sector, with its specialized businesses and operators, contributes to strengthening the link between Italian agri-food production, restaurants, tourism, and the promotion of Italian cuisine, recognized by UNESCO as an intangible cultural heritage of humanity.
Le evidenze emerse dall’“Osservatorio del mercato Away From Home” sono state presentate oggi nel corso dell’evento di Federdistribuzione dal titolo “La Distribuzione Moderna al servizio dei consumi fuori casa.
Mercato Ho.Re.Ca. e valore del Made in Italy”, ospitato e patrocinato dal Ministero dell’Agricoltura, della Sovranità Alimentare e delle Foreste. L’incontro, che ha riunito i rappresentanti delle istituzioni e delle imprese della filiera, è stato aperto dagli interventi del Ministro Francesco Lollobrigida e di Carlo Alberto Buttarelli, Presidente di Federdistribuzione. “Le imprese della distribuzione moderna specializzata, operanti anche attraverso il canale Cash&Carry, sostengono e valorizzano i consumi fuori casa degli italiani e contribuiscono alla competitività della ristorazione e all’attrattività turistica del nostro Paese”, ha dichiarato Carlo Alberto Buttarelli, Presidente di Federdistribuzione.
The data shows a market that, despite showing some signs of a slowdown in visitor numbers, continues to grow, with thousands of industry operators committed to adapting their service offerings to meet people's tastes and needs. It's a changing supply chain that requires ever greater collaboration and innovation. From this perspective, specialized modern distribution companies are providing expertise, logistics capabilities, and services that support the evolution of the Ho.Re.Ca. channel, supporting foodservice businesses and fostering greater recognition of Italian products. The growth of international tourism and the ever-increasing attention to Italian cuisine, recognized by UNESCO as an intangible cultural heritage of humanity, also represent an opportunity to strengthen the connection between local area, agri-food production, distribution, and catering.
The event, moderated by journalist Manuela Soressi, featured a discussion on the opportunities and prospects of the Ho.Re.Ca. (Ho.Re.Ca.) channel, focusing on evolving consumer behavior and expectations and the need to build an offering that integrates quality, service, and experience. Speakers included Dario Cuccurullo, Senior Channel & Customer Marketing Director at Campari; Maurizio Danese, Vice President of Pregis; David Martinez Fontano, CEO of Metro and President of Federdistribuzione Horeca; and Roberto Calugi, General Manager of FIPE – the Italian Federation of Public Businesses. "The Ho.Re.Ca. (Ho.Re.Ca.) channel is undergoing a profound evolution, with operators demanding from their partners not only a broad and qualified offering, but also services, flexibility, and tools to support the day-to-day management of their business. In this scenario," stated David Martinez Fontano, President of Federdistribuzione Horeca.
"Modern specialized distributors," he added, "can play an increasingly important role by providing professional operators with dedicated assortments, logistics solutions, and digital services. This approach can help make the supply chain more efficient and competitive, while also supporting the promotion of Made in Italy excellence." The conference also featured a presentation by Alessandro Borghese, chef and television host, who shared a reflection on the role of out-of-home consumption in Italian cuisine, emphasizing how the entire sector plays an important role in promoting Made in Italy excellence, particularly for those, like foreign tourists, who view the gastronomic experience as one of the main points of contact with our country's agri-food and cultural heritage. This has a positive impact on the promotion of Italian products and knowledge of local areas and their traditions.
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