Notizie.it editorial team Videos for social media, ads, product photos, and now even TV commercials. A growing portion of advertising today is being created with artificial intelligence. Even here: in June 2026, Hyundai Italy aired a commercial for the Dark Line range, created entirely with the support of AI. It was the second campaign created this way, following the one at the end of 2025.
Behind this content, alongside traditional agencies, there is increasingly an AI content agency.
What is an AI content agency and what does it do?
An AI content agency is an organization that produces photos, commercials, and videos for companies using generative artificial intelligence , instead of, or together with, sets, crews, and locations.
The work is more like that of a production company than that of a software company. It starts with the brief, i.e., the company's instructions: what the video needs to communicate, where it will be shown, who it will speak to. Then the story is written, the style is decided, and the scenes are produced, which are then selected, edited, and edited.
Mindleg Studios is an AI content agency in Milan founded by Alessandro Marino , who has experience in digital marketing, artificial intelligence, and traditional agencies.
"A commercial used to take weeks between sets, crews, and locations. With AI, those times are shortened, but the brief, the story, and the taste remain the real work, and they're what a company pays for," says Alessandro.
What's changing for companies: the advantages of AI content
"Companies are only now beginning to understand that AI also brings tangible results to content creation," explains Alessandro. "Videos for brands, advertising, and social media: with the budget that used to be needed for a single traditional commercial, a company can now create several."
This is where it is seen most.
Volume. Every idea yields many different versions: a long one for the website, a short, vertical one for social media, and many color, format, and message variations for ads.
Tests. The same ad can run with ten different leads, the first few seconds that decide whether viewers stick around: you see which one works, and the budget shifts accordingly. When each variant cost a production, only one was made.
Continuity. Being present on social media every week, with new and recognizable content, becomes sustainable even for those without an in-house video department.
Seasons. For Christmas, summer, or sales, campaigns and product photos are timed to suit the season without having to reshoot each time.
Abroad. A campaign can adapt to different languages and markets without returning to the set, and can be released in multiple countries almost simultaneously.
The catalog. Until now, resources were almost entirely devoted to flagship products, while the rest of the assortment was content with a single photo on a white background. Today, even less prominent products can feature ambient images and videos, and gain value in product descriptions and ads.
Complex products. Showing how a machine or technical product works, inside and out, used to require large-scale animation and CGI. Now, it can fit within the budget of a typical campaign.
“Everything gets faster,” adds the founder of Mindleg Studios, “as long as you do it well.”
FAQ
Can AI-generated content be recognized?
It depends primarily on the tools chosen and who uses them. Today, there are hundreds of them for images and videos, and the gap between them is enormous. The most recent ones deliver believable materials, lighting, and grain, while those from just a year ago often leave the plastic effect that audiences have come to recognize. Part of an agency's job is choosing the right one for each scene and staying up-to-date.
Is it necessary to declare that content is made with AI?
Yes, when it seems real. Starting August 2, 2026, Article 50 of the AI Act requires reporting generated images and videos that show believable people, places, or objects, while for clearly fictional content, a discreet label is sufficient. In practice, it's not necessary. Meta, TikTok, and YouTube already have a label that must be activated upon publication, while on websites, catalogs, and ads, clear wording can be used, such as the one on the images in this article. The obligation lies with the publishing company.
While even a TV campaign like Hyundai's is AI-driven, a company's starting point is its own objectives. From there, the most appropriate AI content strategy is built.