Rome, October 23 (askanews) – Iginio Straffi, from MIA Market in Rome, takes stock of the strategies of Rainbow, which he founded in Italy in 1995 as an animation studio with a strong international focus, establishing itself over time as a benchmark in the creation of intellectual properties capable of reaching audiences worldwide. In over thirty years of history, the Group has undergone a profound evolution, transforming from a company focused on the creation and production of original content to a fully-fledged media company. Today, Rainbow operates in animation and live action, continuing to invest in the creation of new IPs, as well as in the acquisition of existing intellectual properties, to enhance them, reinterpret them, and develop their potential through new content, languages, and formats.
A growth strategy that also looks to potential new acquisitions. This evolution also translates into an increasingly broad coverage of the media supply chain, extending from content creation and distribution to the development of digital channels and new ways of enjoying content, through platforms such as YouTube, FAST channels, and Connected TV, with the aim of building an increasingly direct relationship with the public. This is also reflected in the recent entry into the global advertising market, with a new business unit dedicated to the advertising valorization of Rainbow's inventory and that of independent publishers, creators, and content owners.
The goal is to aggregate content and audiences into a premium, brand-safe offering, aimed at international brands and media outlets, further expanding the Group's business model. Internationalization has always been part of Rainbow's DNA. From the very beginning, the Group has conceived stories and characters capable of transcending geographical and cultural boundaries. In this journey, the United States represents a strategic market, both for the distribution of IP and for development, distribution, and collaboration opportunities with the global entertainment industry.
Askanews