Adnkronos "Staying informed about public health issues is a duty, because they concern us all." Benedetta Bitozzi, Communication, Advocacy & Policy at Lilly Italia, said this at the Health Journalism Forum currently underway at the Cardarelli Hospital in Naples. She urged people not to delegate the task of keeping up-to-date to others, to carefully select sources, and to engage with diverse perspectives. For pharmaceutical companies, she explained, the duty is to produce reliable, peer-reviewed information.
To reach young people, we need "social-first" content, not adapted from other channels, because "talking about health doesn't mean you can't be creative."
https://www.youtube.com/watch?v=p3iryMlGic8
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