Lucrezia Ciotti Samsung reignites its historic rivalry with Apple with the launch of the iPhone Duo, the Cupertino company's first foldable phone. On social media, the South Korean giant has posted a series of humorous and provocative messages, highlighting its expertise in the foldable sector and encouraging users to look at Galaxy devices.
Apple's Galaxy Z Fold8 challenge shifts to features and price.
The comparison will come to the fore with the arrival on the market of the iPhone Duo , expected in stores on Friday 23 October , while pre-orders will open from 16 October . In Italy, the new Apple model will start at €2.369 for the 256 GB memory configuration , a price higher than the €2.099 asking price for the Galaxy Z Fold8 , already available.
The competition, however, won't just be about price. Apple is focusing on the A20 Pro chip , the titanium body , the internal display with a nano-texture finish , and the strong integration with its ecosystem, a particularly important element for those who already use other products from the Cupertino company. Samsung, on the other hand, can count on the experience gained over the years in the foldable sector and on a consolidated range.
iPhone Duo, Samsung stings Apple: foldable phone battle heats up on social media
The debut of the iPhone Duo , Apple 's first foldable smartphone , immediately reignited its historic rivalry with Samsung . During the presentation on September 9, the South Korean giant posted a series of sarcastic messages on its social media channels, without directly mentioning either Apple or the new device, but with references that were difficult to misunderstand. Among the most biting phrases was " Let us know when you're done reheating our leftovers , " a provocation linked to the fact that Samsung has been operating in the foldable sector for several years. Shortly after, another dig arrived: " Was it exciting? No. Did it happen? Yes . "
Some content was also accompanied by the hashtag #ItsTimeToSwitch , meaning " It's time to switch ," used to encourage users to consider switching to the Korean company's devices. This strategy also reiterates the comparison between the two brands in terms of communication, with Samsung primarily intent on highlighting its position as the first to arrive in the foldable smartphone market.