Adnkronos "Artificial intelligence gives us the ability to develop unlimited prototypes, helping us identify the best product. In the past, we had to physically build a model, show it to people, and then make changes and corrections. Being able to shorten the timeframe allows us to be more responsive to the market and reduce costs. We use AI less in communications, however, because those who choose two-wheelers do so primarily for emotion, seeking authentic content."
This was stated by Davide Zanolini, CMO and EVP Global Marketing & Communication of Piaggio Group, speaking at Intersections 2026, the largest Italian event dedicated to marketing, communications, creativity, and technology, at the Allianz MiCo in Milan.
https://www.youtube.com/watch?v=Zr8g1m7j_W8