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Intersections 2026, Setti (WPP Media): ""In the era of AI, the risk is homologation, the brain

Intersections 2026, Setti (WPP Media): ""In the era of AI, the risk is homologation, the brain

Brands have lost their differentiation, with consequences for their identity and economic and financial value. The risk is the standardization of content and formats. To stand out, you need to harness the power of the human brain and speak to the heart, while AI must become a daily ally...

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"Brands have lost their differentiation, with consequences for their identity and economic and financial value. The risk is the standardization of content and formats. To stand out, you need to harness the power of the human brain and speak to the heart, while AI must become a daily ally." These are the words of Federica Setti, Chief Data, Technology & Analytics Officer of WPP Media Italy, speaking at Intersections 2026, the largest Italian event dedicated to marketing, communications, creativity, and technology, at the Allianz MiCo in Milan.

https://www.youtube.com/watch?v=w_hJFKr5lko

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