(Adnkronos) – The student protests, violence and clashes that are sweeping across France are the backdrop to a social debate that rewards Marine
Le Pen penalizes Emmanuel Macron. Over the past month, from September 21 to October 18, the Rassemblement National leader's Instagram account saw a 41% increase in engagement, while the French president's account saw a 18% decline.
This is what an analysis by Domenico highlights
Jordan for Arcadia.
The gap also emerges in followers: Le Pen gains 81.762 (+363%), while Macron loses 52.876 (-3,39%). As for likes, the leader of the National Rally increases by 49%, reaching 1,7 million, while the president records an 18% decline, maintaining 2,5 million likes.
The data shows an opposing dynamic between the two profiles, in a period marked by social tensions and clashes.
The growth in online interaction, the numbers clarify, does not in itself demonstrate an increase in electoral consensus, but rather signals a changed ability to mobilize users' attention.
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