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France, Arcadia Analysis: Le Pen Beats Macron on Instagram, RN Leader Increases Followers and Likes

France, Arcadia Analysis: Le Pen Beats Macron on Instagram, RN Leader Increases Followers and Likes

(Adnkronos) - Student protests, violence, and clashes sweeping across France are providing the backdrop for a social media debate that rewards Marine Le Pen and penalizes Emmanuel Macron. Over the past month, from September 21 to October 18, the Instagram account of the leader of the Rassemblement National région...

(Adnkronos) – The student protests, violence and clashes that are sweeping across France are the backdrop to a social debate that rewards Marine
Le Pen penalizes Emmanuel Macron. Over the past month, from September 21 to October 18, the Rassemblement National leader's Instagram account saw a 41% increase in engagement, while the French president's account saw a 18% decline.

This is what an analysis by Domenico highlights
Jordan for Arcadia. 

The gap also emerges in followers: Le Pen gains 81.762 (+363%), while Macron loses 52.876 (-3,39%). As for likes, the leader of the National Rally increases by 49%, reaching 1,7 million, while the president records an 18% decline, maintaining 2,5 million likes. 

 

The data shows an opposing dynamic between the two profiles, in a period marked by social tensions and clashes.

The growth in online interaction, the numbers clarify, does not in itself demonstrate an increase in electoral consensus, but rather signals a changed ability to mobilize users' attention. 

international/foreign

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