Adnkronos (Adnkronos) – "Halloween has now redefined the economy of amusement parks in Italy. We're no longer talking about a side event, but a month that alone accounts for about 15% of our annual revenue. While we await the night of October 31st, which this year falls on a Saturday, encouraging public participation, we already know from the 2025 data that last year we recorded a 9,5% increase in admissions compared to the same month the previous year.
With ticket revenues that have increased by a full 28,5% compared to Halloween 2024." This was stated to Adnkronos/Labitalia by Maurizio Crisanti, director of Assoparchi, the national trade organization for theme parks, water parks, zoos, aquariums, adventure parks, tourist attractions and experiential installations.
“Completing this scenario,” he explains, “is a key indicator: in October, the average spend per visitor reached 17,61 euros, the highest monthly value of the entire year.
For us, this proves that visitors aren't just looking for rides, but are willing to spend money on a comprehensive experience, from themed dining to merchandise and even evening shows dedicated to this time of year. This year, the calendar has expanded: Gardaland is offering a 51-day event, Mirabilandia 37 days, and Magicland a whole month, and all will remain open on November 1st.
A longer season means more work for more people, the related industries and for the crossings”.
Leolandia, a theme park designed specifically for children, has also been a success. They can meet the Australian Shepherd sisters Bluey and Bingo, the PJ Masks in PJ Masks City, discover Masha and the Bear Forest, and watch the exclusive mini-live show with Bing and Flop. "Leolandia," Leolandia President Giuseppe Ira told Adnkronos/Labitalia, "has always catered to children and teenagers. We're increasingly interested in this Halloween season, which started almost as a joke 15 years ago and is now one of the park's best themed seasons. In fact, this year the season lasts seven weeks and more. Obviously, we can't go, even though the guests love it. The offerings are varied, there are several themed shows, the park is completely themed. We're looking forward to a fabulous four-day weekend, peaking on October 31st, with shows, entertainment, and above all, fireworks, which will arrive around 9:30 p.m. We're targeting an increasingly wider audience, so we want to entertain not only kids but also older children and, why not, especially dads who want to try more adrenaline-filled rides. New this year is Crazy Circus, which is a more adrenaline-filled area. Naturally, the star attraction is Reversum, a A spinning coaster that reveals emotions far beyond what appears on the surface. Reversum was also the attraction awarded as the best new attraction of the year 2026.
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