Andrea Innocenti The 83rd edition of EICMA 2026 concluded at Fiera Milano Rho with truly exceptional numbers: over 600.000 visitors, ten pavilions set up, and an exhibition space exceeding 300.000 square meters . The event, held from November 3rd to 8th, was the largest two-wheel show in history, attracting visitors, professionals, and media from around the world.
Record size and international presence
The exhibitor list included 764 companies from 52 countries , presenting more than 2.150 brands . Seventy-four percent of the brands came from foreign markets, demonstrating the growing internationalization of the sector. Furthermore, 30% of the exhibitors were new participants or returning after absences, a sign of a dynamic turnover among the companies present.
Professionals and media in record numbers
Over 51.000 industry professionals from 168 countries participated in the days dedicated to professionals, a 30% increase compared to 2025. Press coverage was ensured by 8.700 accredited journalists, technicians and content creators from 67 countries, guaranteeing global visibility for the innovations presented.
Key shows: MotoLive, Speed Legends and Champions Charity Race
The MotoLive outdoor area celebrated its 21st anniversary across more than 60.000 square meters, hosting freestyle motocross, trials, and twin-cylinder adventure races. Among the participants were multiple trials champion Toni Bou and legends like Troy Bayliss , Marco Melandri , and Stefan Everts . The Champions Charity Race involved 17 motorcycle manufacturers and numerous champions, with eight hours of live television showing the models in action.
Speed Legends: The History of MotoGP on Display
Pavilion 22 hosted the Speed Legends retrospective , created in collaboration with MotoGP. The exhibition, limited to 150.000 visitors , retraced more than seventy years of racing, featuring bikes from icons such as Giacomo Agostini , Kevin Schwantz , Mick Doohan , Valentino Rossi , Jorge Lorenzo , Marc Márquez , and Francesco Bagnaia . The Gaming Arena was also unveiled, where thousands of visitors could try out riding simulations on real motorcycles adapted to simulators.
Innovation and Urban Mobility: YUM and the Motonomics Conference
The YUM – Your Urban Mobility area offered more than 4.000 free test drives , allowing the public to compare both electric and internal combustion-powered scooters, mopeds, and quadricycles. This initiative highlighted the potential of light mobility for daily travel, in line with policies to reduce urban traffic.
Motonomics: The Economic and Environmental Impact of Industry
At the ACEM-ANCMA conference, the Motonomics study by Oxford Economics was presented . The data shows that the motorcycle sector generates €35,1 billion in GDP in the EU and the UK, supports 481.600 jobs , and generates €20,6 billion in tax revenue . From an environmental perspective, two-wheelers emit an average of 95 g of CO₂ per km , compared to 250 g for cars, confirming their role in reducing urban emissions.
With these results, EICMA 2026 confirms itself not only as a commercial showcase, but also as a networking and sporting platform for reflection on the future of sustainable mobility.