Adnkronos (Adnkronos) – "The transition will be successful not when it is mandatory but when it is convenient—convenient for businesses and convenient for the population." This is the message conveyed by Corrado Peraboni, CEO of Italian Exhibition Group, at Ecomondo 2026, underway at Rimini Fiera until Friday, November 6th. Peraboni emphasizes the need for the shift toward more sustainable models to be perceived as a concrete advantage, capable of involving not only businesses but the entire community.
This journey also includes the event's international dimension, with the growth in exhibitors and visitors from abroad, confirming Ecomondo's role as a benchmark for discussion on the ecological transition.
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