Adnkronos Sheglam continues its growth in the Italian market. The cosmetics brand aims to expand its presence in Italy to 2000 stores by 2027. Founded in 2019 by Sylvia Fu, the beauty brand currently offers 60 products in the country and plans to expand its product range to 167 by the end of the year.
To showcase its expansion strategy and celebrate the milestones already achieved – the response from consumers has been particularly strong – Sheglam organized an event at Terrazza Martini in Milan.
https://www.youtube.com/watch?v=XLM0yHz3qdQ
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