Mourning in the fashion world: Beppe Angiolini, founder of Sugar, has died.

Arezzo has lost one of the most iconic figures in the Italian fashion scene. Beppe Angiolini , the entrepreneur who transformed Sugar into an internationally renowned brand, has died, helping to bring the Tuscan city's creativity and style beyond its borders. With his passing, we lose a figure capable of combining entrepreneurial intuition, aesthetic research, and a focus on new talent, building over time a link between Arezzo's historic center and the major fashion capitals.

Beppe Angiolini dies: from his Corso Italia boutique to the success of Sugar

To many, he was simply Beppe di Sugar , a nickname that reflects how closely his identity was tied to the history of the shop he founded. The boutique opened in the late 1970s on Corso Italia and, thanks to its creator's vision, gradually transformed into a reference point for those seeking original designs, sought-after brands, and new trends.

Sugar's success has been built on its ability to recognize talent and anticipate changing tastes, without simply following passing trends. This philosophy has made the store much more than a simple retail space. The move to the restored Palazzo Lambardi represents a further step in this direction: a place where fashion , art, architecture, and design coexist, offering visitors an experience that goes beyond shopping.

Buyer and talent scout, a key figure in international fashion

Angiolini also played an important role outside of his business. A buyer, talent scout, and consultant , he led the Italian Chamber of Buyers for several terms, participating in discussions between designers, companies, and independent stores. His authority stemmed from his direct knowledge of the market, his attention to customer needs, and his ability to anticipate industry developments.

His contribution also extended to Arezzo's cultural and economic life , with connections spanning institutions such as the Antiques Fair and OroArezzo. Through Sugar, Angiolini demonstrated that even a city far from the traditional luxury hubs can gain international visibility, enhancing its own identity.

What remains is the memory of an entrepreneur who brought Arezzo's name to the world without losing touch with his roots. His passing marks the end of a professional career closely intertwined with that of the city and leaves Sugar as one of the most recognizable expressions of his vision.