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Small WEEE recycling in Italy remains at 17%. Erion WEEE needs to focus on proximity.

Small WEEE recycling in Italy remains at 17%. Erion WEEE needs to focus on proximity.

Reducing the distance between citizens and collection points is important, but it's not enough. Proximity is an enabling factor: for it to translate into effective collection, it must be accompanied by a recognizable, easy-to-use, ongoing service, and supported by public awareness campaigns.

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Reducing the distance between residents and collection points is important, but it's not enough. Proximity is an enabling factor: for it to translate into effective collection, it must be accompanied by a recognizable, easy-to-use, ongoing service, and supported by communication and awareness campaigns. The collection rate for small WEEE in Italy is less than 17%, well below the European target of 65%.

https://www.youtube.com/watch?v=_3lznuzu1GU

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