Adnkronos (Adnkronos) – The first day of the fourth edition of Comunicare l'Abitare, the think tank promoted by Casa Radio, concluded at the Casa dell'Architettura – Acquario Romano. The think tank brought together institutions, professionals, associations, and businesses around a concrete issue: how to improve the quality of housing while making it affordable. The discussion began with the results of the Comunicare l'Abitare 2026 survey.
Three data points provided insight into the work: 62,9% of respondents felt that the skills of home professionals were little known, unknown at all, or confusing; 46,2% rated the overall cost of housing for an average family in their city as unsustainable; 56,5% said they would be willing to pay more for a home certified as healthy, efficient, and safe.
The demand for quality and concern for costs accompanied the various sessions, connecting the economic conditions of families to the choices of those who design, build, redevelop, and manage real estate assets.
The survey highlights the relationship between housing quality and affordability. There's also a willingness to recognize the value of healthier, more efficient, and safer homes, but they must be made accessible even to those with fragile or inconsistent incomes.
The same applies to regeneration: renovating properties must serve the needs of neighborhoods. Therefore, the question is concrete: "How can we improve living without increasing the difficulties for those looking for a home?" stated Paolo Leccese, journalist, creator of Comunicare l'Abitare, and member of the Scientific Committee. The topic of quality was explored in depth through discussions on the healthiness of living spaces and technical, legal, and professional responsibilities. Indoor air quality, mold, radon, materials, and water quality were addressed along with the responsibilities of designers, technicians, administrators, and owners. The discussion linked the characteristics of properties with the ability to recognize problems, identify the necessary skills, and support interventions with comprehensible information.
With the discussion on "Regenerating without consuming: cities, building stock, and new urban policies," the focus shifted from buildings to neighborhoods and the conditions required for implementing these interventions. Redevelopment, investment, and housing supply were discussed with contributions from technical professionals, property owners, and businesses. "The survey highlights that the housing issue cannot be reduced to prices and rents alone. Adequacy of income, the quality of the building stock, regulatory and fiscal uncertainty, and the complexity of procedures are also important. It is also significant that there is a growing demand for quality housing, coupled with concerns about the costs required to ensure it. The response must be to encourage investment, incentivize property redevelopment, and create the conditions to expand the housing supply. We need policies that encourage, not new restrictions and additional burdens for homeowners," stated Giorgio Spaziani Testa, president of Confedilizia.
Federico Filippo Oriana, real estate lawyer, president and CEO of ASPESI Unione Immobiliare, and member of the Scientific Committee of Comunicare l'Abitare, spoke about the need to expand the offering and better explain the significance of urban transformations: "The 2026 survey on housing issues in Italy, commissioned by Comunicare l'Abitare, offers interesting insights precisely because of the varied responses it recorded. Price sensitivity prevails, due to the well-known problem of real incomes not growing in Italy over the last 25 years, but there is also attention to housing quality and energy efficiency. Regarding the prospect of urban regeneration, which is absolutely necessary in large cities, ideas are confused and circumspect, but this is due to the fact that we, the real estate transformation world, have not been able to communicate this need of the Italian territory well. However, one underlying element unites these responses and also offers the solution to the housing problem in Italy: we need to produce more new buildings for sale and rent. Having many new homes would automatically lead to a decrease in prices and a significant increase in the average energy and environmental efficiency of the Italian residential stock”.
The possibility of translating these recommendations into operational choices was the focus of the session dedicated to the contribution of businesses, professionals, and institutions to a shared housing agenda. The discussion connected materials, technologies, design, and communication, addressing the topic of collaboration throughout the entire process of building construction and management. The discussion was complemented by the Speed Date Network, with scheduled meetings between professionals, businesses, and industry representatives. This space was dedicated to direct contact, the presentation of needs and projects, and the exploration of potential collaborations. The relationship between people and their homes was also explored through "La casa cambia," the show on energy requalification promoted by ENEA, starring Gianni Terenzi and Antonio Disi. The theatrical language brought into the discussion the doubts, desires, and choices that accompany home renovations, connecting the technical aspects to the daily experiences of those who live in them.
The day also hosted the presentation of the 2026 Tell Inhabit Awards, dedicated to the best communication initiatives on living. The awards went to: Best podcast: Rotte di connessione, edited by Francesca Romana Trombaccia. Best book: (not) Basta aprire porte!, by Luca Gramaccioni and Alessandro Grupico. Best YouTube channel: Visionari dell'immobiliare, edited by Federico Soraci. Best in-person event, ex aequo: business-beats 2025, organized by onOffice Italia, and Nulla succede per caso – Première, linked to Fabrizio Zampetti. Best online magazine or newspaper: REquadro, edited by Vittorio Zirnstein. Best architecture magazine: AR Magazine, edited by Marco Maria Sambo. Best television program: Casa contro casa, starring Fabrizio Zampetti. The awards highlighted the role of communication in making the transformations of homes and cities understandable. A responsibility that spanned the entire day: explaining the skills, highlighting the properties' performance, and helping people make informed choices. The discussion thus traced the value of a home to the concrete conditions of its use: safety, well-being, and sustainable costs over time. This was the foundation for a dialogue between owners, professionals, and businesses, with the goal of making home improvements accessible to a greater number of people.
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